Content Guides

Cookie’s algorithm detects and measures the quality of contributions across X. It identifies authentic creators by analyzing posting behavior, engagement patterns, and content originality, while reducing the mindshare of users who show signs of farming.

Accounts repeatedly engaging in spam, repetitive posting, or coordinated boosting receive lower mindshare scores, and in clear cases of farming, their existing mindshare can be slashed.

Cookie’s system also checks for originality – genuine or well-crafted AI-assisted posts are rewarded, but low-effort AI slop can lead to mindshare slashing.

When the algorithm marks an account with a high farming score, that user may be temporarily blocked from earning new mindshare. A notice appears in their Snaps profile with an option to request a manual review.