> For the complete documentation index, see [llms.txt](https://docs.cookie.community/cookie-dao/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cookie.community/cookie-dao/cookie.fun/cookie-snaps/content-guides/how-to-create-valuable-content.md). # How to Create Valuable Content Posting isn’t just about showing up, it’s about standing out. On Cookie Snaps, rewards don’t go to the loudest voices. They go to the sharpest ones, creators who know how to bring real signal, not noise. Whether you're writing deep threads, snappy takes, or memes that slap, what matters is that your content resonates and aligns. Here’s how to increase your chances of earning mindshare and climbing the leaderboard: #### 1. **Be Original** Avoid reposting someone else’s thread, rewording existing tweets, or relying too heavily on AI-generated content. The best-performing Snaps bring a fresh take or a unique point of view. Share your personal insights, experiences, or analysis anything that shows *you* actually understand the project and aren’t just copying the crowd. Ask yourself, “Would I stop scrolling to read this?” {% embed url="" %} #### 2. **Educate, Don’t Just Promote** It’s easy to say “\[this project] is the future.” But what makes it the future? Explain how the project works, what problem it solves, or why it’s worth watching. Simple explainers, visual breakdowns, and clear commentary help other users learn and help you stand out. Value-first content tends to attract more engagement, and drive more mindshare. {% embed url="" %} #### 3. **Engage Smartly** Cookie AI doesn’t just look at how many likes or reposts a post gets, it looks at how real those interactions are. A tweet with genuine replies and conversations is more powerful than one with a thousand low-effort likes. So quote-tweet with context, reply thoughtfully, and participate in the conversation. {% embed url="" fullWidth="false" %} #### 4. **Use Visuals and Clear Formatting** Visuals matter. Whether it’s a meme, a stat graphic, an explainer video or a clean thread with clear headlines, make your content scannable and shareable. Big blocks of text or messy formatting won’t help you stand out in fast-moving feeds. Use spacing, bullet points, and images to make your content inviting and engaging. {% embed url="" %} #### **5. Reach Beyond Your Circle:** Don’t just post for your own followers. Try to write or share things that new people might find interesting too. Reply to big accounts, quote tweets with your own take, or explain something in a way that gets others to share it. The more new eyes you reach, the better your chances of earning mindshare. {% embed url="" %} Remember: Snaps isn’t about farming. It’s about surfacing the smartest, most authentic voices in crypto. So post with intent, bring your own take, and let your content do the talking. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.cookie.community/cookie-dao/cookie.fun/cookie-snaps/content-guides/how-to-create-valuable-content.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.