What is Cookie Snaps

Cookie Snaps is the campaign layer of cookie.fun, which allows people to earn points for posting quality content on X and get rewarded by projects for their contributions. This section covers everything you need to know about the Cookie Snaps campaigns.

There are two types of Cookie Snaps campaigns that projects can run:

• Mindshare Campaigns: user earn mindshare by posting on X. Each campaign has a reward pool in the project’s token and when the campaign ends, rewards get distributed to a set number of people highest on the leaderboard.

• Capital Mindshare Campaigns: users earn capital mindshare by posting on X and deploying capital onchain / referring others to deploy capital. Each campaign features onchain objectives that boost your mindshare into capital mindshare.

To browse live campaigns, go here: https://www.cookie.fun/campaigns

How is Mindshare calculated

Mindshare measures how much attention you generate for a project compared to everyone else talking about it on X.

Cookie AI scans all conversations about that project and scores posts by quality, engagement, sentiment, and credibility.

Together, these add up to 100% of the project’s total mindshare. Your mindshare % is the portion of that total attention you’ve driven – the more original, engaging, and aligned your posts are, the larger your share.

Capital mindshare reflects how much your mindshare translates into an onchain impact for a project. It reflects how much of the project’s total attention you drive and how this attention translates into capital deployed to that project, either by you or those whom you referred.

! Even if your posts perform well, your mindshare % can drop when total conversation volume grows, because it reflects your share of all attention.

Cookie Alpha Campaigns

You can also find Cookie Alpha campaigns in Cookie Snaps. This is a special category of Snaps campaigns designed for early-stage projects. These projects may lack established VC backing, confirmed exchange listings, or extensive traction, but they show potential and have a working product, testnet, or MVP.

Because of the higher uncertainty, Cookie Alpha Campaigns offer higher reward potential, often launching at much lower FDVs than other campaigns projects.

Participants could see larger payouts than standard campaigns, but outcomes are less predictable and not all Alpha campaigns may result in successful launches or rewards. DYOR.

TL;DR

• There are 2 types of Cookie Snaps Campaigns – Mindshare and Capital Mindshare. You can browse the campaigns on cookie.fun/campaigns.

• In all campaigns projects reward your influence, measured in mindshare.

• Capital Mindshare campaigns additionally reward creators backing their words with capital. This is measured in capital mindshare.

• Some of the campaigns may also be Cookie Alpha Campaigns – run by early-stage projects. These are higher risk, higher rewards plays.