How to Create Valuable Content

Posting isn’t just about showing up, it’s about standing out. On Cookie Snaps, rewards don’t go to the loudest voices. They go to the sharpest ones, creators who know how to bring real signal, not noise. Whether you're writing deep threads, snappy takes, or memes that slap, what matters is that your content resonates and aligns.

Here’s how to increase your chances of earning SNAPS and climbing the leaderboard:

1. Be Original

Avoid reposting someone else’s thread, rewording existing tweets, or relying too heavily on AI-generated content. The best-performing Snaps bring a fresh take or a unique point of view. Share your personal insights, experiences, or analysis anything that shows you actually understand the project and aren’t just copying the crowd. Ask yourself, “Would I stop scrolling to read this?”

2. Educate, Don’t Just Promote

It’s easy to say “[this project] is the future.” But what makes it the future? Explain how the project works, what problem it solves, or why it’s worth watching. Simple explainers, visual breakdowns, and clear commentary help other users learn and help you stand out. Value-first content tends to attract more engagement, and more SNAPS.

3. Engage Smartly

Cookie AI doesn’t just look at how many likes or reposts a post gets, it looks at how real those interactions are. A tweet with genuine replies and conversations is more powerful than one with a thousand low-effort likes. So quote-tweet with context, reply thoughtfully, and participate in the conversation.

4. Use Visuals and Clear Formatting

Visuals matter. Whether it’s a meme, a stat graphic, an explainer video or a clean thread with clear headlines, make your content scannable and shareable. Big blocks of text or messy formatting won’t help you stand out in fast-moving feeds. Use spacing, bullet points, and images to make your content inviting and engaging.

5. Reach Beyond Your Circle:

Don’t just post for your own followers. Try to write or share things that new people might find interesting too. Reply to big accounts, quote tweets with your own take, or explain something in a way that gets others to share it. The more new eyes you reach, the better your chances of getting SNAPS.

Remember: Snaps isn’t about farming. It’s about surfacing the smartest, most authentic voices in crypto. So post with intent, bring your own take, and let your content do the talking.